The Profound Agency

Measured conclusion: Alive, not deep-tested. L2 outcome: not_attempted.

Search, price and order press placements across 1,600+ publications. Free AI-visibility audits too.

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Copy this into your MCP client config:

{
  "mcpServers": {
    "The Profound Agency": {
      "url": "https://theprofound.agency/api/mcp/",
      "transport": "streamable-http"
    }
  }
}

Measured tools (24)

• search_placements read-only

  Search the publisher network for editorial placements. Filter by price, Domain Authority, Domain Rating, monthly traffic, category, genre, region, turnaround, link type (dofollow or nofollow), whether the outlet is Google-indexed or LLM-ready, a restricted niche it accepts, and availability. Returns a page of matches, highest Domain Authority first by default. Each result carries the same fields as get_placement; a search with niche adds nichePrice, the price of an article in that niche.

  Parameters:

  • sort — string — Default da_desc. traffic_desc is most monthly visits first. Missing values sort last.
  • limit — integer — Results per page, 1-100. Default 20.
  • niche — string — Only outlets that accept articles on this restricted subject: CBD, Crypto, Health, Gambling or Erotic. Results then carry nichePrice, and minPrice, maxPrice and the price sorts use it.
  • query — string — Free text matched against publication name, domain, categories and genres.
  • genres — array — Match any of these genres, what the outlet covers, e.g. ["Tech", "Finance"]. A word matches either side of a compound genre: "Crypto" matches "Crypto & Web3". list_categories lists them.
  • offset — integer — Result offset, for paging.
  • region — string — Substring match on the outlet's region.
  • llmReady — boolean — Only outlets flagged as readable by AI crawlers.
  • maxPrice — number — Maximum price in USD.
  • minPrice — number — Minimum price in USD.
  • available — boolean — true for placements that can be ordered now, false for unavailable ones.
  • categories — array — Match any of these categories, e.g. ["Crypto", "Health"].
  • linkFollow — string — Only placements with this linkAttributes value: "dofollow" or "nofollow" as the catalog records the link, "unspecified" where it has no record. Nothing records sponsored or ugc, so those match nothing.
  • googleIndexed — boolean — Only outlets known to be indexed by Google.
  • minDomainRating — number — Minimum Ahrefs Domain Rating (0-100).
  • maxTurnaroundDays — number — Longest acceptable turnaround, in days.
  • minMonthlyTraffic — number — Minimum estimated monthly visits to the outlet's site. Outlets with no traffic figure are left out.
  • minDomainAuthority — number — Minimum Moz Domain Authority (0-100).

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• get_placement read-only

  Full detail for one publication by its id (the slug from search_placements), including price, price with the 3.5% checkout processing fee, authority scores, estimated monthly traffic (monthlyTraffic), turnaround, disclosure policy, link type (linkAttributes: "dofollow" or "nofollow" as recorded, "unspecified" where the catalog has no record; dofollowVariantId points to a separate dofollow package for the same outlet), genres (what the outlet covers), niches (restricted subjects it accepts) with nichePricing where an article in one is priced differently, labels (e.g. Staff, Press Release, 6 Month Lifespan), whether it can be ordered now (available), the outlet's logo, and an example article where one is published. A field the catalog has no value for is left out: unknown, not "no".

  Parameters:

  • id (required) — string — Placement id, e.g. "hood-critic".

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• list_categories read-only

  Every category, genre and restricted niche in the network, each with how many publications carry it. Use them to pick valid values for search_placements' categories, genres and niche filters.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• quote_placements read-only

  Price a set of placements exactly as the store's checkout would, including the 3.5% processing fee. Use this to give a client a total before creating an order. Quoting does not reserve anything. Placements that are not available are refused. An item with a niche is priced at the outlet's price for that niche; where that differs from the standard price there is no shareUrl, since the store's cart charges standard prices.

  Parameters:

  • items (required) — array — The placements to price.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• plan_placements read-only

  Recommend a set of publications for a goal, audience and budget — already quoted, total inside budget including the 3.5% processing fee. Use this when a buyer says what they want to achieve and what they can spend, rather than naming publications. A backlink or SEO goal leaves out nofollow links. The shareUrl opens the store with the planned placements in the cart (none when a niche price applies); the plan recommends, it reserves nothing.

  Parameters:

  • budget (required) — number — Maximum spend in USD, including the processing fee.
  • goal — string — What the coverage is for, e.g. "seo backlinks", "launch buzz".
  • count — integer — How many placements to aim for. Default 5.
  • niche — string — The restricted subject the article is on, if any: CBD, Crypto, Health, Gambling or Erotic. Priced at the outlet's price for that niche, and refused where the outlet doesn't accept it.
  • audience — array — Catalog categories or genres, e.g. ["Crypto", "Health"].
  • minMonthlyTraffic — number — Minimum estimated monthly visits to the outlet's site.
  • minDomainAuthority — number — Minimum Moz Domain Authority.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• create_order

  Open a pending order for a client and return a payment link. IMPORTANT: this does not pay for anything. The order stays unpaid until a human opens the returned payUrl and pays on the store's checkout. Give the link to the client or to someone at your agency — you cannot complete payment yourself, and you must not tell the client the placement is bought until check_order_status reports paid: true. Confirm the placements and the total with a human before calling this. No account or API key is required, but an unpaid order is deleted automatically after 72 hours, so send the link promptly.

  Parameters:

  • items (required) — array
  • contact (required) — object
  • notes — string — Anything the editorial team should know.
  • placedBy — string — Who you are — your agency or product name. Recorded as an unverified claim, purely so we can tell orders apart.
  • clientReference — string — Your own reference for this client or campaign.

  Hints: read-only no · destructive no · idempotent no · open-world no

• submit_campaign_brief

  Submit a paid media brief for a client and have the team come back with a quote — impressions, placements and a recommendation. Use this for advertising campaigns (display, video, Connected TV, social, search, audio, out-of-home), which are priced per campaign; use create_order instead for buying a press placement from the publisher catalogue, which has a fixed price. Nothing is purchased or committed here: it opens a conversation, and a human prices it and replies. Pick capabilities when you know the outcome the client wants, products when you know the channels, or both. The response scores the brief's completeness (0-100) and lists the most valuable missing details — the brief is filed regardless, so ask the human for the gaps to get priced faster. Confirm the details with a human before sending.

  Parameters:

  • contact (required) — object
  • goal — string — What the campaign should achieve.
  • notes — string — Anything else the team should know.
  • budget — string — Monthly budget, or a range.
  • timing — string — When they want to start.
  • channels — array — Specific product slugs, as returned by search_placements or list_channels.
  • geography — string — Where it should run — cities, states, ZIPs or a radius.
  • referredBy — string — Who you are — your agent, agency or product. Recorded on the brief as an unverified claim so we can see which agents send work.
  • capabilities — array — Outcomes the client wants, by slug. Use list_capabilities to see them.

  Hints: read-only no · destructive no · idempotent no · open-world yes

• request_audit

  Request a free audit of whether AI systems — ChatGPT, Perplexity, Google's AI Overviews and crawling agents — can reach, read and quote a website. Scored out of 100 across crawler access, structured data, answer readiness, agent files, off-site authority and freshness, from public data only: no logins, no analytics access and nothing installed. Free, and nothing is purchased or committed. Use this when a client wants to know why assistants do not mention them; use submit_campaign_brief when they already want to buy media. A person reviews every audit and replies to the contact email — this tool does not return a score.

  Parameters:

  • contact (required) — object
  • website (required) — string — The site to audit. A domain is enough.
  • notes — string — Anything else worth knowing before we look.
  • track — string — What is being audited: a brand or organisation, a local business with a physical catchment, or an individual and their personal brand. Shapes what we look at.
  • concerns — array — What the client is worried about, in their own words — for example that a competitor gets named instead, or that their site is invisible to assistants.
  • referredBy — string — Who you are — your agent, agency or product. Recorded as an unverified claim.

  Hints: read-only no · destructive no · idempotent no · open-world yes

• list_capabilities read-only

  The outcomes we can deliver — geo-fencing, website retargeting, visit tracking, identity resolution and so on — each in plain language with the products that provide it. Use this to translate what a client wants into what to ask for.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• list_channels read-only

  Every paid media product we run — Meta, Connected TV, geo-targeted mobile, search, audio, out-of-home and the rest — each with a one or two sentence description. The slugs are what submit_campaign_brief takes as channels. Use get_channel for the full detail of one.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• get_channel read-only

  The full detail for one paid media product: what it is, where the ads run, the creative formats, the targeting that can be layered on, and caveats — the limits and prerequisites a buyer should know before submitting a brief. Also lists the capabilities it delivers. Priced per campaign, so no price is returned; submit_campaign_brief gets a quote.

  Parameters:

  • slug (required) — string — Channel slug from list_channels, e.g. "geo-targeted-mobile".

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• can_i_advertise read-only

  Whether a restricted category — alcohol, cannabis/CBD, tobacco, casinos, firearms, supplements, political, housing, loans, crypto and the rest — can run on a channel, and with what limits (age gates, restricted targeting, pre-approval). Give a channel slug from list_channels to check one, or leave it out to see every channel; add a two-letter state for state-level rules. Policy changes without notice, so treat the answer as guidance to confirm with the team.

  Parameters:

  • category (required) — string — What is being advertised, e.g. "CBD", "casino", "real estate".
  • state — string — US state as a two-letter code, e.g. "NJ".
  • channel — string — A channel slug from list_channels, e.g. "meta".

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• compare_placements read-only

  Two to four publications side by side: price, Domain Authority and Rating, monthly traffic, link type, turnaround, region, disclosure, indexing, categories, genres, accepted niches and their prices, and labels, with which is cheapest, fastest, highest in authority and most visited. Use ids from search_placements. Figures only — which is better depends on what the client wants.

  Parameters:

  • ids (required) — array — Placement ids from search_placements.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• quick_visibility_check read-only

  Five basics of whether AI systems can read a website, checked instantly from its public pages: AI crawlers allowed in robots.txt, an llms.txt, Organization and FAQ structured data, and a title and description. Free, no score, nothing stored. For the full audit — scored out of 100 and reviewed by a person — use request_audit.

  Parameters:

  • website (required) — string — The site to check. A domain is enough, e.g. "example.com".

  Hints: read-only yes · destructive no · idempotent not declared · open-world yes

• get_catalog_changes read-only

  What each weekly catalogue sync changed: publications added and removed, and price changes, newest first. Filter by a date (only newer syncs), a maximum price, one or more categories, a minimum Domain Authority, additions only, or price drops only — so an agent can watch for new outlets or cheaper placements without re-reading the whole catalogue.

  Parameters:

  • since — string — ISO date; only syncs after it. Use the newest date you have seen.
  • newOnly — boolean — Only additions — the weekly "what's new" watch.
  • category — string — Only publications in a category, e.g. "Crypto".
  • maxPrice — number — Only publications at or under this price, in USD.
  • categories — array — Only publications in any of these categories.
  • priceDropsOnly — boolean — Only price reductions.
  • minDomainAuthority — number — Only publications at or above this Moz Domain Authority.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• ask read-only

  A question in plain words, answered from theprofound.agency with source URLs: publication prices, whether a category can advertise on a channel, the fee, refund terms, definitions, channel requirements, and anything the FAQs, glossary, channel pages or articles cover. Answers are quoted or read from live data, never generated; answer is null when the site does not cover it.

  Parameters:

  • question (required) — string — The question, e.g. "How much does USA Today cost?"

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• get_availability read-only

  Real open slots from the agency's appointment calendar: 30-minute meetings on weekdays, booked in the agency's timezone. Returns each slot's start, end and a readable label. A slot is not a booking — hand the human a link from create_booking_link so they confirm it.

  Parameters:

  • daysAhead — integer — How many days out to look. Default 7, max 30.
  • durationMinutes — integer — Meeting length in minutes. Default 30.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• create_booking_link read-only

  The agency's booking URL for a 30-minute meeting, returned with the human's name and email as separate fields. Give the human the URL and ask them to enter the name and email on the booking page — the meeting does not exist until they confirm it there. Never present a meeting as booked on the strength of this link alone, and never put the name or email into the URL yourself.

  Parameters:

  • name (required) — string — The human's full name, to show them alongside the booking link.
  • email (required) — string — The human's email, to show them alongside the booking link.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• create_text_link read-only

  A text message to the agency's number, (908) 448-4001, prepared for the human to send from their own phone: returns the message and an sms: link that opens their messaging app with it filled in. Nothing is sent until the human taps send, so show them the message first and never send it for them without their go-ahead. For a scheduled call, create_booking_link is better; use this for a quick question or to ask for a call back.

  Parameters:

  • name (required) — string — The human's name, as it should appear in the text.
  • message (required) — string — What they want to say or ask, in their words.
  • company — string — Their business, if they want it in the text.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• check_order_status read-only

  Payment and fulfilment state for an order you created. Requires the billing email the order was placed with, which is what stops anyone reading anyone else's order. Returns paid: false plus the payment link while it is still awaiting payment. An order that was never paid and has been swept will report as not found.

  Parameters:

  • orderId (required) — integer — The orderId returned by create_order.
  • email (required) — string — The billing email on that order.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• submit_article_draft destructive

  File the client's article draft against a paid order. The order id plus the billing email on the order prove ownership — a wrong pairing reads exactly like a missing order. The order must be paid: an unpaid order has bought nothing yet. The draft goes to the editorial team; a human reviews and approves it before anything is published, so never tell the client it is published or scheduled. Confirm the draft text with a human before filing.

  Parameters:

  • orderId (required) — integer — The orderId returned by create_order.
  • email (required) — string — The billing email on that order.
  • draft (required) — string — The article text the client wrote.
  • title — string — Working title for the piece.
  • authorName — string — Byline, if the client wants one.
  • referredBy — string — Who you are — your agent, agency or product. Recorded as an unverified claim so we can see which agents send work.

  Hints: read-only no · destructive yes · idempotent no · open-world no

• get_client_order read-only

  For a paid order: each publication on it, with its own stage, what we need next, the content the client sent, the latest outline or draft we wrote, and a sample of the publication's writing. Each publication is worked through separately. Needs the client's private order link, which only they have; a wrong or revoked link reads like a missing order.

  Parameters:

  • orderLink (required) — string — The client's private order link (https://theprofound.agency/order/<id>/#t=…), or just the token after #t=. It is the "Open your order page" button in the order confirmation email sent when the order is paid.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• submit_content destructive

  What one publication's article should be built from, the same as the form on the client's order page. Each publication on an order needs its own. Needs at least who they are and what the article should say, or a draft of their own. Only while that publication is waiting for content; sending again replaces the earlier version. We then write an outline for the client to approve. Confirm the content with the client before sending.

  Parameters:

  • orderLink (required) — string — The client's private order link (https://theprofound.agency/order/<id>/#t=…), or just the token after #t=. It is the "Open your order page" button in the order confirmation email sent when the order is paid.
  • name — string — How the article should name them: a person, a business or a pen name.
  • about — string — Who the client is, in a few sentences.
  • angle — string — Their news, launch, milestone or point of view.
  • draft — string — A draft of their own, if they have one. Client-written articles are more likely to be turned down by editors, so expect edits.
  • facts — string — Proof points: numbers, results, credentials, awards, a quote from them in their exact words.
  • links — array — Up to three links; most publications allow two or three.
  • notes — string — Anything else.
  • photo — string — A link to a photo.
  • publication — ['string', 'number'] — Which publication on the order: its name or publicationId from get_client_order. Needed when the order has more than one; each publication has its own content, outline and draft.

  Hints: read-only no · destructive yes · idempotent no · open-world no

• review_content destructive

  The client's decision on one publication's latest outline or draft from get_client_order. Approving an outline starts the draft; approving the draft sends it to our editors for a final read, and cannot be undone. Show the client the full text and get their explicit go-ahead first. Changes can be asked for twice per piece; after that our team works with the client directly.

  Parameters:

  • orderLink (required) — string — The client's private order link (https://theprofound.agency/order/<id>/#t=…), or just the token after #t=. It is the "Open your order page" button in the order confirmation email sent when the order is paid.
  • piece (required) — string
  • action (required) — string
  • feedback — string — With action "changes": what to change, in the client's words.
  • publication — ['string', 'number'] — Which publication on the order: its name or publicationId from get_client_order. Needed when the order has more than one; each publication has its own content, outline and draft.

  Hints: read-only no · destructive yes · idempotent no · open-world no

Publisher website Repository

Measured by MCPYP probing. Untested fields are omitted, never estimated. Listing is always free; MCPYP never proxies calls or stores user tokens.