io.github.shashwatgtm/impact-mcp

Measured conclusion: Deep-tested. L2 outcome: tools_ok.

IMPACT: 8 B2B positioning and messaging tools by Helix GTM Consulting

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Copy this into your MCP client config:

{
  "mcpServers": {
    "impact-mcp": {
      "url": "https://impact.gtmhelix.com/mcp",
      "transport": "streamable-http"
    }
  }
}

Measured tools (8)

• impact_get_framework read-only

  Get the IMPACT framework method phase by phase, optionally with your sector's buyer roles, measures and proof points

  Parameters:

  • sector — string — Your sector in your own words (for example logistics tech, fintech, SaaS, vertical SaaS, AI native, IT services, telecom, software or cybersecurity). Adds how the six steps read in that sector. The same as your_sector; your_sector wins when both are given
  • focus_phase — string — Specific phase to focus on (identify/map/pinpoint/anchor/craft/translate)
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_identify_champions read-only

  Generate champion, economic buyer and technical influencer hypotheses from your product context, using the buying roles of your sector

  Parameters:

  • product_description (required) — string — What your product does (1-2 sentences)
  • problem_solved (required) — string — The core problem you solve
  • price_point — string — What you charge, with the period, in your own words (for example "$50,000 a year" or "$3,750 per month")
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • company_name — string — Your company name
  • target_company_type — string — Type of companies you target (e.g., "mid-size fintech companies", "enterprise manufacturers")

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_map_alternatives read-only

  Map your alternatives: one card per named competitor, plus the status-quo options you list, using the weaknesses and strengths you give, with the questions and objections of your sector

  Parameters:

  • your_product (required) — string — What your product does
  • category (required) — string — Your product category (e.g., "cloud security monitoring", "last-mile delivery software")
  • competitors — array — List of competitor names, and the status-quo options your buyers use (for example "spreadsheets"). A description in brackets after a name is kept
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • your_strengths — string — What you do better than competitors, one per line or separated by semicolons
  • competitor_weaknesses — string — Known competitor weaknesses or customer complaints, one per line or separated by semicolons. A weakness that names a competitor is shown on its card

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_pinpoint_value read-only

  Generate value proposition statements, a value matrix for your own figures and proof points that fit your business model

  Parameters:

  • target_customer (required) — string — Who you serve (e.g., "cloud security leads at mid-size fintech companies")
  • key_outcome (required) — string — The main result customers achieve
  • unique_capability (required) — string — What you do that others cannot/don't
  • category — string — Product category
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • product_name — string — Your product/company name
  • business_model — string — How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose proof types; read from your inputs when not given
  • customer_metrics — string — Any customer results data (e.g., "critical exposures down 70% in one quarter; audit preparation from 3 weeks to 4 days")

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_anchor_market read-only

  Select a beachhead market: segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise keyword presets; and a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give

  Parameters:

  • product_description (required) — string — What your product does
  • sales_cycle — string — Typical sales cycle length. Shown in the output; not used in the scoring
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • customer_pain — string — The problem your best customers describe, in their words. With current_customers and average_deal_size it ranks the segments from your own inputs; without them the keyword presets are used
  • company_counts — string — How many companies you could sell to in each segment, one per line or separated by semicolons (for example "Mid-market fintech: 3,200; Enterprise banks: 600"). A single number is read as the count for the recommended segment. Needed for market sizing
  • average_deal_size — string — Your annual contract value (ACV) as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused
  • current_customers — string — Description of your current/best customers. With customer_pain and average_deal_size it ranks the segments (the answer says which method it used); without them it is shown only and the keyword presets score the segments
  • potential_segments — array — The market segments you are weighing (for example Mid-market fintech, Enterprise banks, Small retail chains)
  • percent_matching_icp — number — The percent of those companies that match your ideal customer profile (for example 25). Needed for SAM
  • year_one_share_percent — number — The share of the matching companies you expect to win in year one, in percent (for example 1). Needed for SOM

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_craft_message read-only

  Build a positioning statement and message hierarchy from your own words, in whole sentences, with proof and objections that fit your sector and business model

  Parameters:

  • target_customer (required) — string — Target customer description
  • key_benefit (required) — string — Primary benefit/reason to buy
  • differentiation (required) — string — Your unique differentiation
  • competitor — string — Primary alternative/competitor
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • product_name — string — Your product name
  • customer_need — string — The need they have, written as an action (for example "lose days chasing low-risk cloud alerts")
  • business_model — string — How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose the cost and proof lines; read from your inputs when not given
  • product_category — string — Your product category, written as a noun phrase (for example "cloud security monitoring platform")

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_translate_execution read-only

  Adapt a positioning statement for the channels you choose (website, LinkedIn, cold email, sales deck, demo), with calls to action that fit your business model

  Parameters:

  • positioning_statement (required) — string — Your core positioning statement
  • target_customer (required) — string — Target customer profile
  • key_benefit (required) — string — Primary benefit, written as an action (for example "fix critical exposures first")
  • channels — array — Which channels to cover, from website, linkedin, cold_email, sales_deck and product_demo. Others are listed as not covered; with none, all five are covered
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • product_name — string — Your product name
  • business_model — string — How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used to choose calls to action and commercial terms; read from your inputs when not given

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

• impact_full_audit read-only

  Positioning audit with an input completeness score and recommendations

  Parameters:

  • product_description (required) — string — What your product does
  • target_customer (required) — string — Who you serve
  • problem_solved (required) — string — The problem you solve
  • competitors — array — Main competitors
  • your_sector — string — Your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
  • company_name — string — Your company name
  • business_model — string — How you sell (saas, services, connectivity, transactions, marketplace, hardware_software or investment). Used in the plan; read from your inputs when not given. It does not change the score
  • customer_feedback — string — What customers say about you
  • current_positioning — string — Your current positioning statement or tagline
  • key_differentiation — string — What makes you unique

  Hints: read-only yes · destructive no · idempotent not declared · open-world no

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